Southern Europe · 2 cities covered
We track 2 cities in Italy. The mid-range shoulder-season day averages $397 — 42% above the median across all 68 cities we cover. Inside the country the range runs from $385/day in Florence to $408/day in Rome, a 6% gap: a tight band, so swapping cities barely changes the daily number.
Accommodation accounts for 51% of the average mid-range day in Italy, the largest single line item in every city we track here. Florence (renaissance distilled into a walkable few blocks) sits at the affordable end; Rome (an open-air museum that still goes out for dinner at ten) anchors the top.
Season coefficients are calibrated per city, not shared. Across Italy the peak-to-low swing runs 62%–62%, widest in Florence (62%, heat-avoidance shoulder peak pattern: low Jul–Aug at ×0.79, peak Mar–May, Sep–Oct at ×1.28). The hottest months are the cheapest here — demand peaks in spring and autumn, so the conventional 'shoulder is cheaper' rule inverts.
Mid-range, shoulder season, same five line items. Difference is relative to Italy ($397/day).
| Country | Mid · shoulder | vs Italy |
|---|---|---|
| Greece | $257/day | -35% |
| Portugal | $290/day | -27% |
| Croatia | $342/day | -14% |
| Spain | $354/day | -11% |
On average, a mid-range traveller spends $397 per day in Italy during shoulder season. Budget travellers can get by on around $134/day, while a luxury trip averages $1460/day.
The most affordable destination in Italy is Florence, where a budget trip costs about $134 per day in low season.
At the top end, Rome reaches around $1460 per day during peak season.
The best windows vary by city, but many destinations in Italy are ideal during Apr–May or shoulder season for a balance of weather and price.